Monday, 27 April 2009

Music Magazine Industry Research

Bauer
Bauer is the largest privately owned publisher in Europe. They distribute their magazines in: Germany, France, Spain, Portugal, UK, United States and Mexico. Bauer was discovered in Hamburg 1875 by Johann Bauer. It started off as a small printing house which shortly changed into a successful worldwide publishing empire, with 238 magazines worldwide in 15 countries.

Kerrang (Mainstream) - £2.20, This magazine is dedicated to rock, heavy metal and punk music. Its main target audience focuses on teenagers aged between 13 and 18.

Mojo (Mainstream) - £4.30, This is a pure music magazine, focuses old/lost classics.

Q (mainstream) - £3.90, This magazine is mainly dedicated towards middle aged adults; I can tell this by the adverts used within the magazine, such as car and regenerative creams.


IPC (International Publishing Corporation)
IPC are the top UK magazine publisher. This is due to distributing a steady source of magazines of different genres, therefore targeting a larger audience with all there magazines. Nearly 1 in every 2 women in the UK and over 45% men in the UK read an IPC magazine. These figures nearly reach a whopping 27 million readers. This is done by IPC having a large range of magazines, and them been priced reasonably. IPC will continue to attract new audiences and continue to display good content for their existing readers.
IPC Circulate an array of magazines including:

Guitar and Bass (Niche) - £3.95, Guitar is published in the UK and is available worldwide. The magazine is aimed at guitarists of all genders and age. It covers various reviews of guitars and the different equipments.

NME (Mainstream) - £2.20 (New Musical Express) published weekly since March 1952. The magazine is aimed at an older readership (15-24) with a less poppy content. Mainly focuses on Indie rock bands.

Uncut (Mainstream) - £4.30 New and old cult and classic rock, target audience is mainly males aged 35-55.

Friday, 24 April 2009

A Glossary of Magazine Terms

Masthead – The name and logo of the magazine.The Lead – The introductory paragraph of an article. Usually written in bold or capitals..
Serif font – Fonts like Times New Roman, or Baskerville Old Face, which have little bars (serifs) on the end of the letters.
Sans serif font – Fonts like Impact, or Agency FB, which do not have little bars (serifs) on the end of the letters.
Drop Capitals – Really big letter, which start off an article.Cross Head – Small sub-heading used to split up a large block of text.
White Space – White parts of a page other than text or pictures.
Mode Of Address – How the magazine talks to the audience.
Sell Lines – Text on the cover that helps to sell the magazine to the audience. Kerrang!’s sell line is “life is loud”.
Banners – Text, which stands out because its on a coloured background.
House Style – A magazines distinctive design that distinguishes it from its competitors.
Borders – The gaps at the edges of the page.
Gutters – The gaps between the columns of text.
Leading - The space between lines of text.
Kerning - The space between letters.
Strap Lines – A smaller headline, printed above the main headline.
By-lines - Name of the person who wrote the article.
Picture Credits - where did the photos come from, or who took them.
Anchorage – The way in which text helps to pin down the meaning of a picture and visa versa.

Thursday, 23 April 2009

Photshop Editing



























Here I have used photoshop to edit an image to make it look suitable to go on a magazine. I used various tools to complete this, such as: lasso tool, maic wand tool, smudge and burn tools.
The first picture in the sequance is the photo i took.
The second photo; I used the magic wand tool to select the wall in the picture, I then changed the colour of it to black.
The Third photo; I then selected the bottom half of the wall, I then also changed this to black, the photo background is now all black.
The last photo: I sharpened the edges and smuged round his body, so you cant notice the background colours around the person in the picture.

Font Exmaples



Here are some exmaples of fonts, that i could use for my main magazine. I picked these fonts from a large selection. I found these fonts at www.dafont.com

Lesson Objective

In this lesson I will researching different fonts, that I can use for sell lines, main headline etc. I also will be showing in stages how you can edit pictures, using photoshop.

Friday, 3 April 2009

Treatment

Synopsis: Unplugged - This Magazine will be released on the 1st of every month, the magazine will mainly focus on the rock and pop genres. It will contain the latest news on these 2 genres, to keep the readers up-to-date, along with exclusive interviews, pictures and information.

Detail of target audience:
This magazine will be aimed at 16 to 21 year olds. It will be targeted at males and females. The magazine I am designing will be for a niche market.

Photography Design: The pictures I will be taking will be mainly medium close-ups, either of single members, or a group of members. I will take single pictures mainly for the front page and contents page. For groups I will be putting these pictures of my double page spread. This makes the magazine look more effective and less cramped. I will get the people to dress appropriately for the magazine genre. The pictures will be taken Portrait for front cover and contents page. And landscape for the double page spread. The photos will be taken behind a backdrop to make it easier to cut the people out. When taking the photo, I will use the screen on the camera, to get an overall better view of what the photo will look like when I take the picture.

Research: I will be looking at several magazine, to see how the layout their; Front page, Contents and Double page spread. Also I will be looking at what style they use for each of the pages. To make my magazine look effective I will be using similar styles and layouts to the magazine I will be researching.

Initial Recce considerations: When taking the photos I will have to take into account health and safety rules, for example if I was taking a high angle shot, and someone had to stand on the table, I would have to make sure he is secure, and wont fall. Also I will take note of the first aider closest within the section of college I am in.

Thursday, 2 April 2009

Ideas for main Magazine

1st Idea
Targeted Audience: Age 16-21, Male/Female, Niche Market.

Sub Genre: Rock/PopMagazine

Title: Unplugged

Ideas for Front Page Image: Medium close-up of someone with a instrument.

Ideas for Double Page Spread: A exclusive interview with the person on the main page.

Ideas for contents Page: A series of pictures followed by a short sentence and a page number.

2nd Idea
Targeted Audience:
18-25, Male/Female, Niche Market

Sub genre: RockMagazine

Title: Fussion

Ideas for Front Page Image: Medium close-up of a group of people

Ideas for Double Page Spread: Band Interview, with relevant image

Ideas for Contents Page: A series of pictures followed by a short sentence and a page number.