demographic analysis of my potential audience.

Male Readers - 57%
Female Readers - 53%
Average Age - 19
Working Full Time - 79%
Working Part Time - 21%
Still Studying - 32%
ABC1 - 54%
Circulation - 26,127
Readership - 120,278
ABCe Unique Users - 1,348,214

Internet:
96% of Unplugged's readership use the internet, and 72% have broadband.
They spend a average of 2.1 hours a day using it.

Games And Games Consoles:
£189 spend of games consoles last year,
total readership spends £26m
73% recieve cable or digital channels.

Unplugged Readers Agree That:
They enjoy life and don't worry about the furture - 43%
Its inportant to be up-to-date - 72%
It's worth more paying for quality goods - 58%
They like to try new things - 69%
It's important to look the part - 89%

Out And About:
Unplugged readers spend:
£134 a year on shoes/trainers.
Total Readership spends - £35m

£398 a year on clothes
Total Readership spends - £215m

£459 on audio equipment per year
Total Readership spends - £145m

32% own a digital camera
£132 on digital cameras per year
Total Readership spends - £860

Buy a average of 8 DVD'S a year
Total Readership spends - £1.7m
spend £67 a year on DVD'S
Total Readership spends - £19m