Differences between niche and mainstream

Mainstream - A very popular product, familiar and unthreatening to the masses. Common, usual or conventional.
has a large circulation and readership figures.
Examples of Mainstream magazines - Kerrang!, NME, Q.

Niche - A small targeted audience or specific portion of the population. Not hugely popular.
It will have a small circulation and readership figures in comaprison to mainstream magazines.
Examples of Niche magazines- Guitar & Bass.

Practise Photgraphs

Here I have Uploaded my practise photos. I took these in front of a back drop so the background is all the same colour, which makes them easier to edit. I positioned the people in the way i thought would look best, and appealing to others.

5 Rules Of Photography

Rule #1 : The Decisive Moment - pressing the shutter button at exactly the decisive moment.
Rule #2 : Go Close - getting the right distance from the person/object is vital.
Rule #3 : The Rule Of Thirds - This is where things in your photo should be placed.
Rule #4 : Camera Settings - getting the right focus, and settings on your camera is important.
Rule #5 : Use The Light - The magic hour, the hour around sunrise and the hour around sunset, give the perfect lighting.

demographic analysis of my potential audience.

Male Readers - 57%
Female Readers - 53%
Average Age - 19
Working Full Time - 79%
Working Part Time - 21%
Still Studying - 32%
ABC1 - 54%
Circulation - 26,127
Readership - 120,278
ABCe Unique Users - 1,348,214

Internet:
96% of Unplugged's readership use the internet, and 72% have broadband.
They spend a average of 2.1 hours a day using it.

Games And Games Consoles:
£189 spend of games consoles last year,
total readership spends £26m
73% recieve cable or digital channels.

Unplugged Readers Agree That:
They enjoy life and don't worry about the furture - 43%
Its inportant to be up-to-date - 72%
It's worth more paying for quality goods - 58%
They like to try new things - 69%
It's important to look the part - 89%

Out And About:
Unplugged readers spend:
£134 a year on shoes/trainers.
Total Readership spends - £35m

£398 a year on clothes
Total Readership spends - £215m

£459 on audio equipment per year
Total Readership spends - £145m

32% own a digital camera
£132 on digital cameras per year
Total Readership spends - £860

Buy a average of 8 DVD'S a year
Total Readership spends - £1.7m
spend £67 a year on DVD'S
Total Readership spends - £19m

10 generic conventions of a double page spread

1. Colours of the magazine that cannote the genre, e.g. using bright vivid colours for a pop magazine

2. Artists relating to the magazines genre.

3. Synergy - If the companies they work with are relavant to genre of the magazine.

4. Anchorage that connotes artists and genre.

5. Sell lines that relate to the genre, e.g. Kerrang - Life Is Loud!

6. The photos and images that are genre related, like the way they will edit the images to suit it, e.g. black and white.

7. Mode Of Address tells you the particular audience the magazine is aiming at.

8. Advertisements - if they realte to the magazines genre, e.g. T-shirts

9. Masthead that connotes the genre of the magazine

10. Reviews - on bands and artists within the genre of the magazine.

Lesson Objectives

Today I will be adding the final touches to my double page spread, and double page spread analysis. I also will be starting my Evaluation. After these are complete i will be doing a final check of all my work, to make sure it is all in order and correct.

Music Magazine Industry Research

Bauer
Bauer is the largest privately owned publisher in Europe. They distribute their magazines in: Germany, France, Spain, Portugal, UK, United States and Mexico. Bauer was discovered in Hamburg 1875 by Johann Bauer. It started off as a small printing house which shortly changed into a successful worldwide publishing empire, with 238 magazines worldwide in 15 countries.

Kerrang (Mainstream) - £2.20, This magazine is dedicated to rock, heavy metal and punk music. Its main target audience focuses on teenagers aged between 13 and 18.

Mojo (Mainstream) - £4.30, This is a pure music magazine, focuses old/lost classics.

Q (mainstream) - £3.90, This magazine is mainly dedicated towards middle aged adults; I can tell this by the adverts used within the magazine, such as car and regenerative creams.


IPC (International Publishing Corporation)
IPC are the top UK magazine publisher. This is due to distributing a steady source of magazines of different genres, therefore targeting a larger audience with all there magazines. Nearly 1 in every 2 women in the UK and over 45% men in the UK read an IPC magazine. These figures nearly reach a whopping 27 million readers. This is done by IPC having a large range of magazines, and them been priced reasonably. IPC will continue to attract new audiences and continue to display good content for their existing readers.
IPC Circulate an array of magazines including:

Guitar and Bass (Niche) - £3.95, Guitar is published in the UK and is available worldwide. The magazine is aimed at guitarists of all genders and age. It covers various reviews of guitars and the different equipments.

NME (Mainstream) - £2.20 (New Musical Express) published weekly since March 1952. The magazine is aimed at an older readership (15-24) with a less poppy content. Mainly focuses on Indie rock bands.

Uncut (Mainstream) - £4.30 New and old cult and classic rock, target audience is mainly males aged 35-55.