Friday, 8 May 2009

Audio recording


Here I have uploaded my audio recording for my evaluation.

Evaluation

To create my final product I had to use conventions of other magazines, the magazine I mainly used to create my final piece was Kerrang. I used this because I liked the mastheads, text layout and the overall layout of images and photos used. I decided to use various similar layouts to the ones used in Kerrang, this was because it would make my magazine look professional and stylish. My magazine mainly focuses on rock, so for the front cover page i tried represent the picture I took with rock attitudes, these are mainly aggressive and violent, so the magazine will look effective and professional.

Almost every element of media texts (e.g. magazines, adverts)are made to target a specific audience, the target audience is decided by the producer of the media text, the chosen audience will be targeted by using spefici texts, such as car adverts, if a action film is on, this is because mainly men will be watching the film, so they target them using they different texts for different medias. The colours I mainly used on my magazine are black and red. I chose these colours because they connote violence and danger, whic is mainly shown in rock magazines. I have also used bold words for most of my text, this is because it connotes power, and makes the writing stand out.

The type of company that might distribute my magazine will be a in dependant company, because the circulation of the magazine will only be small. The magazine will be promoted mainly through the Internet and Radio because these medias will be cheap to advertise, and get the message across effectively. This magazine will be aimed at 16 to 21 year old's, this is because the content in the magazine will be most suited and understood by that age range. It will be targeted at males and females, this will give me a wider audience and readership. The magazine I am designing will be for a niche market.

Here I have annotated my magazine front cover to show the elements I used to attract/address my audience.

During my experience throughout this project, I have learnt quite a lot of skills, with various programs, these included; Photoshop, Quark Xpress, Web 2.0. These skilled have developed and enhanced, the more have used it.


In Photshop I have learnt:

* Using the different layers, to create a better overall look.
* Tools like; Smudge, Blur, Burn, Lasso, Magic Wand - to make the image look more professional, and less like it has been cut and edited out.
* Cropping and Resizing photos.
* Adding text enchantments, such as drop shadow.

Whilst using the programs I came to some advantages and some disadvantages.

Advantages

I was familiar with this program, but with a earlier version, and more complex. so i was familiar with most of the tools, they just worked in different ways. The program was very easy to navigate around, and find the tools you needed.

Disadvantages

New tools have been added, from the previous version I had used, so if i had known this, I could have done some parts of my work must faster and efficient.

In Quark Xpress I have learnt:
* Modifying Pictures - drop shadows, cropping, contrast.
* Scaling the picture to the box size, which makes it easier that altering the image size.
* Creating a house style and save it so its easy to keep using your house style

Whilst using the programs I came to some advantages and some disadvantages.

Advantages

I became familiar with this program quite quick, and was able to use it, to its full extent in a short space of time. It was easy to use, and very user friendly.

Disadvantages

I had never used this software before, so I had to learn it from scratch. I realised that it had some tools, which i did not notice, and i was editing the picture in Photoshop to then copy it back into Quark, when I could have done this all in Quark, so that would have saved time.

During my experience over this project, I think I have become more familiar with http://www.blogger.com/ as before this project I have never used a blog site. So now I understand, how useful it can be, And why it was much easier to use this ratehr tha it being on paper.

Lesson Objective

Today I will be Finishing Off my evaluation and Uploading it to the blog.

Props I will Need For My Photos

Sun Glases,
Drum Set,
magazines,
Microphone.

Front Page Plan

For my front page i will have a main photo in the background, of 2 people, posing with aggressive attitudes. I also will be adding photos around the bottom of the page, to show the different article in the magazine.

Contents Page Plan

In my contents I will have 6 photos, " main photos and 4 smaller ones around it. The photos will be of people in groups or by themselves.

Double Page Spread Plan

In my double page spread I will be doing a bio on the band "The Widgets", this will include information on the and, such as where they come from, how they got together, previous history at college/university etc. I will include quotes of what they said, to enhance it.

Thursday, 7 May 2009

Differences between niche and mainstream

Mainstream - A very popular product, familiar and unthreatening to the masses. Common, usual or conventional.
has a large circulation and readership figures.
Examples of Mainstream magazines - Kerrang!, NME, Q.

Niche - A small targeted audience or specific portion of the population. Not hugely popular.
It will have a small circulation and readership figures in comaprison to mainstream magazines.
Examples of Niche magazines- Guitar & Bass.

Practise Photgraphs

Here I have Uploaded my practise photos. I took these in front of a back drop so the background is all the same colour, which makes them easier to edit. I positioned the people in the way i thought would look best, and appealing to others.

5 Rules Of Photography

Rule #1 : The Decisive Moment - pressing the shutter button at exactly the decisive moment.
Rule #2 : Go Close - getting the right distance from the person/object is vital.
Rule #3 : The Rule Of Thirds - This is where things in your photo should be placed.
Rule #4 : Camera Settings - getting the right focus, and settings on your camera is important.
Rule #5 : Use The Light - The magic hour, the hour around sunrise and the hour around sunset, give the perfect lighting.

demographic analysis of my potential audience.

Male Readers - 57%
Female Readers - 53%
Average Age - 19
Working Full Time - 79%
Working Part Time - 21%
Still Studying - 32%
ABC1 - 54%
Circulation - 26,127
Readership - 120,278
ABCe Unique Users - 1,348,214

Internet:
96% of Unplugged's readership use the internet, and 72% have broadband.
They spend a average of 2.1 hours a day using it.

Games And Games Consoles:
£189 spend of games consoles last year,
total readership spends £26m
73% recieve cable or digital channels.

Unplugged Readers Agree That:
They enjoy life and don't worry about the furture - 43%
Its inportant to be up-to-date - 72%
It's worth more paying for quality goods - 58%
They like to try new things - 69%
It's important to look the part - 89%

Out And About:
Unplugged readers spend:
£134 a year on shoes/trainers.
Total Readership spends - £35m

£398 a year on clothes
Total Readership spends - £215m

£459 on audio equipment per year
Total Readership spends - £145m

32% own a digital camera
£132 on digital cameras per year
Total Readership spends - £860


Buy a average of 8 DVD'S a year
Total Readership spends - £1.7m
spend £67 a year on DVD'S
Total Readership spends - £19m

10 generic conventions of a double page spread

1. Colours of the magazine that cannote the genre, e.g. using bright vivid colours for a pop magazine

2. Artists relating to the magazines genre.

3. Synergy - If the companies they work with are relavant to genre of the magazine.

4. Anchorage that connotes artists and genre.

5. Sell lines that relate to the genre, e.g. Kerrang - Life Is Loud!

6. The photos and images that are genre related, like the way they will edit the images to suit it, e.g. black and white.

7. Mode Of Address tells you the particular audience the magazine is aiming at.

8. Advertisements - if they realte to the magazines genre, e.g. T-shirts

9. Masthead that connotes the genre of the magazine

10. Reviews - on bands and artists within the genre of the magazine.

Lesson Objectives

Today I will be adding the final touches to my double page spread, and double page spread analysis. I also will be starting my Evaluation. After these are complete i will be doing a final check of all my work, to make sure it is all in order and correct.

Monday, 27 April 2009

Music Magazine Industry Research

Bauer
Bauer is the largest privately owned publisher in Europe. They distribute their magazines in: Germany, France, Spain, Portugal, UK, United States and Mexico. Bauer was discovered in Hamburg 1875 by Johann Bauer. It started off as a small printing house which shortly changed into a successful worldwide publishing empire, with 238 magazines worldwide in 15 countries.

Kerrang (Mainstream) - £2.20, This magazine is dedicated to rock, heavy metal and punk music. Its main target audience focuses on teenagers aged between 13 and 18.

Mojo (Mainstream) - £4.30, This is a pure music magazine, focuses old/lost classics.

Q (mainstream) - £3.90, This magazine is mainly dedicated towards middle aged adults; I can tell this by the adverts used within the magazine, such as car and regenerative creams.


IPC (International Publishing Corporation)
IPC are the top UK magazine publisher. This is due to distributing a steady source of magazines of different genres, therefore targeting a larger audience with all there magazines. Nearly 1 in every 2 women in the UK and over 45% men in the UK read an IPC magazine. These figures nearly reach a whopping 27 million readers. This is done by IPC having a large range of magazines, and them been priced reasonably. IPC will continue to attract new audiences and continue to display good content for their existing readers.
IPC Circulate an array of magazines including:

Guitar and Bass (Niche) - £3.95, Guitar is published in the UK and is available worldwide. The magazine is aimed at guitarists of all genders and age. It covers various reviews of guitars and the different equipments.

NME (Mainstream) - £2.20 (New Musical Express) published weekly since March 1952. The magazine is aimed at an older readership (15-24) with a less poppy content. Mainly focuses on Indie rock bands.

Uncut (Mainstream) - £4.30 New and old cult and classic rock, target audience is mainly males aged 35-55.

Friday, 24 April 2009

A Glossary of Magazine Terms

Masthead – The name and logo of the magazine.The Lead – The introductory paragraph of an article. Usually written in bold or capitals..
Serif font – Fonts like Times New Roman, or Baskerville Old Face, which have little bars (serifs) on the end of the letters.
Sans serif font – Fonts like Impact, or Agency FB, which do not have little bars (serifs) on the end of the letters.
Drop Capitals – Really big letter, which start off an article.Cross Head – Small sub-heading used to split up a large block of text.
White Space – White parts of a page other than text or pictures.
Mode Of Address – How the magazine talks to the audience.
Sell Lines – Text on the cover that helps to sell the magazine to the audience. Kerrang!’s sell line is “life is loud”.
Banners – Text, which stands out because its on a coloured background.
House Style – A magazines distinctive design that distinguishes it from its competitors.
Borders – The gaps at the edges of the page.
Gutters – The gaps between the columns of text.
Leading - The space between lines of text.
Kerning - The space between letters.
Strap Lines – A smaller headline, printed above the main headline.
By-lines - Name of the person who wrote the article.
Picture Credits - where did the photos come from, or who took them.
Anchorage – The way in which text helps to pin down the meaning of a picture and visa versa.

Thursday, 23 April 2009

Photshop Editing



























Here I have used photoshop to edit an image to make it look suitable to go on a magazine. I used various tools to complete this, such as: lasso tool, maic wand tool, smudge and burn tools.
The first picture in the sequance is the photo i took.
The second photo; I used the magic wand tool to select the wall in the picture, I then changed the colour of it to black.
The Third photo; I then selected the bottom half of the wall, I then also changed this to black, the photo background is now all black.
The last photo: I sharpened the edges and smuged round his body, so you cant notice the background colours around the person in the picture.

Font Exmaples



Here are some exmaples of fonts, that i could use for my main magazine. I picked these fonts from a large selection. I found these fonts at www.dafont.com

Lesson Objective

In this lesson I will researching different fonts, that I can use for sell lines, main headline etc. I also will be showing in stages how you can edit pictures, using photoshop.

Friday, 3 April 2009

Treatment

Synopsis: Unplugged - This Magazine will be released on the 1st of every month, the magazine will mainly focus on the rock and pop genres. It will contain the latest news on these 2 genres, to keep the readers up-to-date, along with exclusive interviews, pictures and information.

Detail of target audience:
This magazine will be aimed at 16 to 21 year olds. It will be targeted at males and females. The magazine I am designing will be for a niche market.

Photography Design: The pictures I will be taking will be mainly medium close-ups, either of single members, or a group of members. I will take single pictures mainly for the front page and contents page. For groups I will be putting these pictures of my double page spread. This makes the magazine look more effective and less cramped. I will get the people to dress appropriately for the magazine genre. The pictures will be taken Portrait for front cover and contents page. And landscape for the double page spread. The photos will be taken behind a backdrop to make it easier to cut the people out. When taking the photo, I will use the screen on the camera, to get an overall better view of what the photo will look like when I take the picture.

Research: I will be looking at several magazine, to see how the layout their; Front page, Contents and Double page spread. Also I will be looking at what style they use for each of the pages. To make my magazine look effective I will be using similar styles and layouts to the magazine I will be researching.

Initial Recce considerations: When taking the photos I will have to take into account health and safety rules, for example if I was taking a high angle shot, and someone had to stand on the table, I would have to make sure he is secure, and wont fall. Also I will take note of the first aider closest within the section of college I am in.

Thursday, 2 April 2009

Ideas for main Magazine

1st Idea
Targeted Audience: Age 16-21, Male/Female, Niche Market.

Sub Genre: Rock/PopMagazine

Title: Unplugged

Ideas for Front Page Image: Medium close-up of someone with a instrument.

Ideas for Double Page Spread: A exclusive interview with the person on the main page.

Ideas for contents Page: A series of pictures followed by a short sentence and a page number.

2nd Idea
Targeted Audience:
18-25, Male/Female, Niche Market

Sub genre: RockMagazine

Title: Fussion

Ideas for Front Page Image: Medium close-up of a group of people

Ideas for Double Page Spread: Band Interview, with relevant image

Ideas for Contents Page: A series of pictures followed by a short sentence and a page number.

Friday, 27 March 2009

Quark Xpress Video

Here I have created a video on Quark Xpress, this shows you various text tools and how you can put them together to create a different image.

Draft Double Page Spread




















Here I have created a double page spread for my draft magazine. I created this using Quark Xpress and Photoshop. I used photshop to edit the images, and crop them to the right size, i then transferred these into Quark, to arrange them, and add the text to it. I used black and red font because these 2 colours stand out and work well together. I used several font within the double page, so it wouldn't make it look as boring.

Monday, 23 March 2009

Draft Contents Page

Here I have designed and created my contents page for my draft magazine, I created this using Quark Xpress. I chose various images that suited the magazine, these were mainly, Rock and heavy metal bands. I used various text and images tools to create the magazine, and make it looks suitable for the target audience.


Friday, 20 March 2009

Draft Front cover

Here I have created a draft front cover for my magazine, I used vaious text and picture editing tools to create this magazine. I have designed and created this photoshop. I have chosen the name "Unplugged" out of the 3 titles i came up with, as I thought this was the best designed and suited my target audience.








Thursday, 12 March 2009

RE: lesson Objective

Here I have edited the titles I came up with for my magazine. I have edited these using the comment I have recieved on my previous Post.






Friday, 6 March 2009

Lesson Objective

Lesson Objective:
To think about and design 3 titles for my magazine that I will be designing making.

Here are The 3 titles I have come up with, I have designed these using Photoshop, using various text tools.




Thursday, 5 March 2009

Lesson Objectives

Lesson objectives:
To understand the meaning of mainstream and niche products.

Mainstream Product - a very popular product, used/read by thousands of people. Distributed largely and a large readership. Mainstream is the new trend. when one "style" becomes old, a new one is reborn. Examples of Mainstream magazines are: Kerrang, Q, NME.

Niche Product - A area of the market specializing in one type of product or service. This targets only a small proportion within the population. The figures are only a small compared to a mainstream product. Examples of Niche magazines are: Guitar & Bass Froots.

Tuesday, 3 March 2009

Photoshop Video


This video shows me using photoshop, and a few various tools within the program.

Thursday, 26 February 2009

Here I have uploaded my front cover and Contents page for the college magazine.

I designed my magazine for TRC college, for distribution around the college. Therefore it would have no composition against other magazines. Also its set for a specific target audience, of students within TRC. I designed and created it using Photoshop. I used various tools in Photoshop to edit and put it together.

I designed the page to be simple and minimalist, large clear fonts to stand out and be easy to read. I added several sell lines, to grab the readers attention, and to make it stand out more. I also added a main mastline as the main title for the magazine, i did this using a faded bacground and a bold blue text, this will act as the main article in my magazine.
Overall i think I have created this draft magazine sucsessfully. I belive it both looks professional and attractive. I do bevelie making this magazine I have developed my skills in photshop, this will help me in the furture with further assesments.


Here is my contents page, that i have created for my college magazine. To design and create the page I used Quark Xpress, i used various tools within the program to edit and modify the layout of the images and text within the contents page. Choosing a lyout wasn't easy, i looked at a few magazines contents pages to get a idea of how they have been layed out and where the differnt objects have been placed. I used several pictures which I have taken to be the main sotries within the magazine, the main picture which i used was made bigger as this storey would be more important than the rest.

Sunday, 25 January 2009

Kerrang Magazine Analysis


The title "Kerrang" is a onomatopoeic word for a crash of a symbol/ power chord on guitar. It is also has connotations of darkness, destruction and evil, this is because of the colours they use for the magazine, these mainly include; Black, Grey and Red. Kerrang's masthead has cracks in it which u can be linked to destruction.

Kerrang has a wide target audience, it mainly focuses on teenage audience, but people can often read the magazine to the age of 25. The audience is mainly targeted at males, but is known to be read by many females as well. Kerrang magazine is heavily biased towards the mainstream.

On the cover of Kerrang Magazine there is a picture of someone with a bleeding face, this connotes to the audience that heavy metal is often associated with violence, another image with back this up, is 4 people with balaclava's on, holding axes in their hand, this connotes to the audience that they are aggressive, and want to make a stand about it. Under the picture is says "We're The Anti-My Chemical Romance" this also connotes that they don't like that particular band, and showing their aggression about it with the weapons there using.

The contents page is layed out in a unique style, this is done by, the title of what is on the page, followed by a picture related to the title. this give you a rough outline of who/what is going to be on that page. this is all organized in a specific way. these are like; including pictures in the contents to show this is more interesting news, other news is listed down the side of the page. this is done under headers, so the different pages are ordered under the different sections of the magazine, rather than putting then in page order. The header is done in yellow writing and a black background, this is because this is the most effective, and stands out well.
The picture on the contents page shows a singer, and lots of fans trying to get to him, this connotes the the audience that heavy metal music, can attract lots of fans, this images connotes that that particular band is very popular, as the people are going crazy for him.

In the double page spread it shows the 5 members of the band (DIR EN GREY), these people have been specifically put in certain places, this may be because of the status in the band e.g. main singer, drummer, or it can also be down to how attractive they look. this is set out so the person closest to the front, grabs the readers attension, as the ones further back do not stand out as well. The title across the bottom left of the page, is quite bold, but doesn't stand out allot, this maybe because of the colours kerrang associate with these types of band (dark, gloomy colours). A small section in the bottom right explain a bit about the people and band, this text isn't very large, this maybe layed out like this so it doesn't cover up the band members, and so the audience, isn't attracted to the writing rather than the people. In the middle left we see a short paragraph explaining the band current status, and how it has had a impact on the UK. The writing used, looks like it has been typed up using a typewriter. the designer of the magazine may have chose this font because the band maybe old-fashioned.